About Me

As a Business Advisor, I give businesses clear financial direction on the route to success

home-featureAfter many years in business, first in practice as a qualified accountant, and latterly as a senior SME board member, I know that robust business finances are a vital foundation for sustainability and success.

As a Business Advisor, and Chartered Accountant, with many years in business as a senior board member, I work with the directors of small businesses to help them take control of their finances and deliver quick wins on cash flow. On an ongoing basis, I support my clients with clear financial direction, reducing their cash flow worries, and making it easier for them to raise finance. The result: my clients are able to make rapid, informed, decisions, based on relevant financial information and develop a clear strategy for growth or ultimate exit.

What type of businesses do I advise?

In my role as a Business Advisor, I work with the owners of a wide range of businesses, including start-ups, utilising over 20 years of experience in SMEs. I know that running your own business can be a joy, but I also know that when you try to grow, you may be faced with many new challenges and obstacles, particularly when it comes to cash flow.

As a Business Adviser who has practical experience in industry, facing challenging situations, including cash adversity, I am committed to helping you get control of your cash flow, by developing robust financial controls and forecasts, together with meaningful management information, and helping you to get in the best shape to raise finance where necessary. I will support you with clear financial direction so that your planning and decision making is informed and effective. In addition, I ensure that you can monitor progress towards achievement of your plans, with the result that you are put back in control of your business.

Please have a look at the introductory video below.


How do I work?

First of all we need to meet. This meeting will have two clear objectives.

Firstly, to chat things through and form an impression as to whether we are right for each other. This is a two way business relationship and we both need to feel that I am the right person to act as your business advisor.

Secondly, to seek to identify and discuss the key issues which are affecting your business. We can then, together, develop and drive forward a ‘Hands On’, tailored and prioritised Action Plan to provide you with both short and longer term solutions for your business, as required.


Key areas I can help with

Planning, Strategy and Financial Direction

I can provide Planning and Strategy advice, together with robust forecasts and clear plans, ensuring you have strong Financial Direction to help you drive your business forward. I can also call on, when required, a team of professionals, with skills in Production, Legal, Accounting, Property, PR and Marketing, together with Cost Reduction.

Mentoring and Coaching

As an accredited mentor with the IOEE, with ongoing practical coaching experience, I can help you to set realistic targets, so that you are challenged and held accountable for achieving the goals we have agreed. In this way, you can effect real change by taking a step back from your day to day business issues, so you feel driven to take your business forwards with confidence.

Raising Finance

If raising finance is a key priority, then I can help you to get in the best shape to raise finance that will be the most appropriate for your business. I can also support you in selecting, managing and developing your bank relationships. Whether you are a start-up, a growing business, or one you are preparing to sell, together we can work together to achieve a successful outcome.

Your Break Even Point and reducing your Costs

I can help you to establish your Break Even Point, when your income matches your costs – a critical measure if a business is to avoid cash flow difficulties. Let’s see if we can reduce your overheads, to make profitability more achievable. Frequently I find that businesses are paying more than they need for some of the services they receive, such as electricity, gas, phone and broadband, etc. Together we can quickly take advantage of every opportunity to drive unnecessary costs out of your business.

Financial Systems and Management Information

Is your financial information up to date and giving you the reports you need? Do you have robust financial controls in place to monitor what is going on in your business, so that you stay ‘lean’ by minimising loss whilst maximising efficiency? I will help you to make sense of your management information, in a no-nonsense manner, ensuring you shine a spotlight on what is really going on in your business, so you are fully equipped to make informed strategic decisions. In addition, I will ensure that you have strong financial controls in place with the result that you will not only have less worry, but more confidence that your business can achieve the plans you have made. You will also have the certainty that meaningful reporting will be in place to monitor business progress and investigate shortfalls promptly.


My Career highlights

I am a qualified chartered accountant, beginning my career with Clement Keys, a well known practice in Birmingham, before moving on to be an audit manager at KPMG, where I stayed for 8 years until 1991.

At KPMG I undertook many special projects in industry, including industry secondments, company administration, business planning and forecast and liquidity reviews. This whetted my appetite to become involved in business, rather than just advising, and in 1991, I joined Contract Foods Limited, a food manufacturer with 130 employees and a turnover of £8 million. I stayed for 18 years, fulfilling the following roles:

  • Company Accountant
  • Finance Manager and Company Secretary
  • Finance Director and Company Secretary

During this time I was heavily involved in all aspects of running the business, from strategy through to implementation.

Thereafter, I continued my senior SME involvement in a group of companies with over 50 employees and a combined turnover of £3 million. These companies were engaged in the manufacture, wholesale and retail of luxury goods.

It is the experience gained from these roles that allows me to say that I know about business, and that is why I believe I can help you with yours.

For a FREE initial consultation call me on 07774 548822, or click here to contact me.